Hate story – Spreading hate across the web

We handled marketing for Hate Story 3 that broke new ground in almost every respect.

Hate Story 3 is an 2015 thriller film directed by Vishal Pandya. Produced by T-Series, it stars Karan Singh Grover, Sharman Joshi, Zarine Khan and Daisy Shah in lead roles, and Priyanshu Chatterjee in a pivotal role. Written by Vikram Bhatt and Madhuri Banerji, the film belongs to the Hate Story (film series). The film was released on 4 December 2015.

The 360 degree digital marketing campaign for this movie was carried out across all social media platforms. Creative innovations and content with the star cast was released across all platforms. We created a series of snippets for contests, love tips and rapid Q&A with Zareen Khan for Hate Story 3.

A tie up with #Fame was done to capitalise on the reach of their platform and create popular video segments like ‘Bajaoed’,’ Stuck With Fame’ and ‘Why To Watch’ featuring Zareen Khan. The movie theme and message was integrated smartly in these videos to raise awareness.