JOYA – Luxury and lifestyle takes to the web

The biggest lifestyle and luxury exhibition needed an online presence and we were there to provide. Curated by Yasmin Morani and Priyanka Soorma Chaturvedi, we partnered with them to manage JOYA’s social media.

The campaigns and marketing strategies were extremely targeted due to the niche audience and men and women of different age groups were targeted with respect to the different brands and their offerings.

As a result, one out of three visitors became a customer.

We covered the event live on social media with tweets, creatives short video segments from celebrities and designers, multiple Facebook Lives of the performances, Boomerang videos of shoppers and exhibitors and much more. All to generate buzz and engagement.