Amazon Prime Video’s campaign #SrikantKuchChupaRahaHai has been grabbing eyeballs all over digital media across platforms, the company said on Friday.

According to the company, #SrikantKuchChupaRahaHai activity garnered a total of 433.2K engagement and it reached 8.5 M+ people and has created an impression on 65 M+ people.

The company added that on Twitter, a verified handle of the lead character @SrikantTFM started shooting out riddles and coded emojis to brands and influencers. This activity created a lot of curiosity with cricketers like Gautam Gambhir and Suryakumar Yadav, celebs like Shilpa Shetty, Preity Zinta, Zareen Khan, Siddhant Charturvedi, Aayush Sharma, journalists like Ayaz Menon and Faridoon Shahryar, brands like Fassos, Sony Music, Zee Studios, Zee Music Company, etc. engaging in a friendly banter with Srikant decoding his mysterious tweets.

Srikant’s hand mnemonic took over Instagram and Facebook hiding important elements of influencer posts across categories like Bollywood, sports, travel and food leading to some hilarious and intriguing comments from users.

The company said that the objective through this activity was to roll out memes regarding “Srikanth Kuch Chuppa Raha Hai” and create FOMO and buzz on social media.

Source: Brandequity