Digi Osmosis have announced that they have signed on as the digital partner for season 6 of Roots Sports Management.

“Roots is much more than a fitness or sporting environment, we are a community. A community that has grown significantly in the past few years, but the best is yet to come – With the advent of Roots Basketball and Roots E-Gaming, we are forging into new and exciting territory,” Harpreet Baweja, co-founder and CEO, Roots Sports Management, said.

Roots, which was founded by Harpreet Baweja and Santino Morea, and partners Gaurav Assomull and Varun Gupta, has Bollywood actor Arjun Kapoor as the brand ambassador of the Roots Premier League, their primary football league.

“We’re also confident that in the coming seasons, digital will prove beneficial for every stakeholder of Roots Sports Management, be it the team owners, the sponsors, the distributors and the players themselves,” Manish Kumar, CEO, Digi Osmosis, said.

Adding more Bollywood flavour to the league, RSM also boasts a celebrities Team, with the likes of Dino Morea, Karan Wahi, Karan Veer Mehra on their roster, it added.

Source: Brandequity