In this era when awards have lost their credibility Zee Cine Awards is doing things differently. A lot has been said about the authenticity of awards. Many big actors don’t even attend awards and the reason for the same is assumed to be the biased decisions. To maintain its authenticity and trust of the audiences Zee Cine Awards has given the power to choose in their hands. The show has its own website, designed by Digi Osmosis, which enables the users to vote for their favourite actors and films.
The four categories on the website are VIEWERS’ CHOICE AWARDS – BEST ACTOR (MALE), VIEWERS’ CHOICE AWARDS – BEST ACTOR (FEMALE), VIEWERS’ CHOICE AWARDS – BEST FILM & VIEWERS’ CHOICE AWARDS – SONG OF THE YEAR.
Digi Osmosis has created a very intuitive and seamless voting UI-UX for ZCA users. The UI is as per device type – desktop and mobile. When a user casts vote the voted nominee remains coloured and the others turn black and white. A “Voted” seal is also added to the voted card. This is a unique experience for users. This UI has been applied to all the four categories – Best Actor (Male), Best Actor (Female), Best Film and Best Song.
The user completes the voting by submitting Name, Email Address, City and Mobile Number. It is designed in such a way that it takes less than 40 seconds to vote. This is essential to have authentic votes and also ascertain genuinity of voting. The users are informed about updates via this information. Users can view social media updates of official ZCA Facebook, Twitter, and Instagram on the site. Also, they can join the community from the site by the click of a button. This helps in instant conversions for the ZCA social communities.
Also, users can come on to the site for viewing the archival content of previous ZCA years. “We are glad to be a part of such an initiative by Zee. When you make the viewers a part of our journey they feel valued and there is a sense of trust. To understand that as a brand is very important. By letting the viewer’s choose the best we have struck a chord with them and this will go a long way. The website is designed in such a way that it is user friendly and the process of voting is quick,” says Manish Kumar, Founder & CEO, Digi Osmosis.