Digi Osmosis has announced that it will manage Femina Flaunt Studio Salon’s digital mandate comprising of social media, digital strategy, digital media buying and planning, influencer marketing along with creating an innovative content strategy.

Bennett, Coleman & Co. Ltd., (The Times of India Group), one of India’s leading multimedia companies, on Wednesday forayed into beauty services, with the launch of its first Femina Flaunt Studio Salon in Mumbai. Situated at Khar Linking Road and spread over 3000 sq feet, the studio salon is a ‘statement-making’, contemporary hotspot, serving global beauty services and trends in hair, make-up, nails and skin.

Sandeep Dahiya, CEO, Femina Flauntsaid, “Femina Flaunt Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation. We were looking out for an agency for quite some time with good experience and understanding of the growing digital & social platforms. In the process, we identified and joined hands with Digi Osmosis to strengthen our digital reach. We noticed real good work contributed to various brands and look forward to a mutually beneficial journey ahead for both of us.”

Manish Kumar, CEO, Digi Osmosis stated, “Beauty and wellness market in India is a rapidly evolving and a growing market. We see a lot of scope of interesting digital campaigns which will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”

The Femina Flaunt Studio Salon was launched by Vineet Jain, managing director – the Times Group, along with, National Award winning actress, Kangana Kanaut.

Source: Brandequity