As Gulabo Sitabo makes a debut with its digital release on Prime Video, we take a look at the movie marketing strategy of the warring quirky men at work in the film story.

Lights, camera, OTT! After a brief hiatus in the film industry, where shoots and productions came to a halt along with multiplexes shut, movies pave the way for a new era on OTT platforms.

In a bid to revolutionize film-viewing, Bollywood releases its first direct-to-digital world premiere of Gulabo Sitabo today on Amazon Prime. According to its director, Shoojit Sircar, the movie is a satire set in the backdrop of the old-world charms of Lucknow.

Here’s a look at the Gulabo Sitabo marketing strategy.

Gulabo Sitabo Marketing Strategy

Set in the city of Lucknow & ensued with Tehzeeb & hilarity, Gulabo Sitabo presents the #PricelessJodi of Amitabh Bachchan & Ayushmann Khurrana as the landowner & the tenant at war, in the movie.

With a realization that aggressive promotions and marketing tactics might backfire, the makers and the lead star cast took to social media for subtle marketing of the movie.

Minimalistic designs revolving around the core theme of the movie and select song numbers, GiboSibo makers aimed to maintain the rustic treatment & aesthetics throughout their marketing tactics. We trace a slew of contests & challenges with a star-led strategy on social media platforms.

Poster Release & Motion Logo

Source: Socialsamosa