MUMBAI: Lionsgate India has appointed digital agency Digi Osmosis as their social media agency to expand its business in India’s OTT space. The company had recently launched the Lionsgate Play service in India with Vodafone.
Digi Osmosis is known for crafting and delivering digital innovations and solutions. Lionsgate India aims to create a distinct place for itself in the Indian OTT market by associating with talented agencies such as Digi Osmosis to build a strong brand in the Indian market.
Speaking about appointing media agencies, Lionsgate Play South Asia Managing Director Rohit Jain said, “We are delighted to partner with, Digi Osmosis. We believe our partnership will drive great collaborations and exciting prospects to build awareness & develop our business in India. We are confident that the creative and strategic solutions that Digi Osmosis is offering are created to achieve category leadership in line with our product offering. We look forward to a long-term relationship with the innovative team of Digi Osmosis.”
Digi Osmosis, a leading digital Agency in the Entertainment sector (known for handling renowned movies like Rustom, Airlift, Ki & Ka, Sarbjit, etc.) are going to handle the social media engagement and visibility of Lionsgate India.
Digi Osmosis Founder and CEO Manish Kumar said, “I feel extremely elated on this association with Lionsgate Play which has been a pioneer in distributing premium content to linear and digital platforms across regions. Digi Osmosis has the expertise and excels in marketing Mobile content, VAS, OTT and film marketing. Together we intend to build a strong digital voice and presence for Lionsgate Play and make it a leading platform for Hollywood fanatics!”