We ran a digital campaign for the movie Binny and Family We created content posts to generate excitement about the movie and to help viewers understand what the film is about and why they should watch it.
Movie Trailer Launch
A day before the trailer launch, we posted a static image with the message, “Trailer out tomorrow.” During the trailer launch event, our special guest Varun Dhawan (Anjini Dhawan’s uncle) announced the movie trailer.
Pre-Trailer Launch Poster:
Trailer Event Video :
We also produced a video highlighting the bond between Anjini Dhawan and Varun Dhawan.
Building Anticipation Before the Launch
We developed content to build anticipation for the movie and to explain why it should be watched by everyone.
Twitter Amplification
