“In 2019, we kickstarted the campaign with popular TV celebs Krystle D’souza and Dheeraj Dhoopar followed by Instagram influencers to target 16 to 30 year olds to create content using the theme song and integrating the product. 2020 VDay we used micro influencers to attend Cadbury’s on ground event.
“
“In 2019, we kickstarted the campaign with popular TV celebs Krystle D’souza and Dheeraj Dhoopar followed by Instagram influencers to target 16 to 30 year olds to create content using the theme song and integrating the product. 2020 VDay we used micro influencers to attend Cadbury’s on ground event.
“
