A Tribute to Guru Dutt

As a tribute to Guru Dutt’s film Kaagaz Ke Phool, a teaser was launched and flower bouquets were distributed to celebrities and influencers from the film industry on his birth anniversary.

Topicality: Asia Cup x India vs Pakistan

A countdown to the trailer launch using the topicality of India vs Pakistan, T20 Asia Cup 2022 Super 4.

AR Instagram Filter

An AR filter that gives the audience to decide whether certain movies are a Flop or Hit, by titling their heads to the left or right respectively.

A FreeView for the Audience

A first-of-its-kind special ‘free of cost’ viewing of the film for the audience across 11 cities in India and in Dubai. The tickets were sold out in just 10 minutes after bookings were opened on Book My Show. A Review Wall was placed outside the cinema halls for the audience to give their reviews of the film.

A free screening for the ushers

A special screening for the ushers with Sunny Deol and Pooja Bhatt.

Film Critics Vs Film Industry Debate

A panel discussion between film critics and filmmakers on the practice of reviewing films.

Opened up IMDb rating in advance

As an exception, IMDb reviews were open to audiences who had watched the film at the special FreeView before the release. As a result, Chup! received an 8.8 rating on IMDb.

Bringing the audience back to theaters

A promotional video celebrating the magic of a big screen at PVR cinemas with Dulquer Salmaan & Shreya Dhanwanthary. Furthermore, a video byte from Dulquer Salmaan announcing the celebration of National Cinema Day with Chup’s release with ticket prices at ₹75. As a result, over 1.25 lakh advance tickets were sold before the release

Content Collaborations

A promotional video celebrating the magic of a big screen at PVR cinemas with Dulquer Salmaan & Shreya Dhanwanthary. Furthermore, a video byte from Dulquer Salmaan announcing the celebration of National Cinema Day with Chup’s release with ticket prices at ₹75. As a result, over 1.25 lakh advance tickets were sold before the release