A Tribute to Guru Dutt
As a tribute to Guru Duttβs film Kaagaz Ke Phool, a teaser was launched and flower bouquets were distributed to celebrities and influencers from the film industry on his birth anniversary.
Seeding & Amplification
The teaser was seeded to 110 Cinephile & Bollywood pages which gained 2.5M views and 100.2K engagement.
Topicality: Asia Cup x India vs Pakistan
A countdown to the trailer launch using the topicality of India vs Pakistan, T20 Asia Cup 2022 Super 4.
AR Instagram Filter
An AR filter that gives the audience to decide whether certain movies are a Flop or Hit, by titling their heads to the left or right respectively.
A FreeView for the Audience
A first-of-its-kind special βfree of costβ viewing of the film for the audience across 11 cities in India and in Dubai. The tickets were sold out in just 10 minutes after bookings were opened on Book My Show. A Review Wall was placed outside the cinema halls for the audience to give their reviews of the film.
R Balkiβs announcement:
Dulquerβs byte for the audience in Dubai:
FreeView sold out in 10 mins:
FreeView Highlights in India:
Chup Public Review:
A free screening for the ushers
A special screening for the ushers with Sunny Deol and Pooja Bhatt.
Film Critics Vs Film Industry Debate
A panel discussion between film critics and filmmakers on the practice of reviewing films.
Opened up IMDb rating in advance
As an exception, IMDb reviews were open to audiences who had watched the film at the special FreeView before the release. As a result, Chup! received an 8.8 rating on IMDb.
Bringing the audience back to theaters
A promotional video celebrating the magic of a big screen at PVR cinemas with Dulquer Salmaan & Shreya Dhanwanthary. Furthermore, a video byte from Dulquer Salmaan announcing the celebration of National Cinema Day with Chupβs release with ticket prices at βΉ75. As a result, over 1.25 lakh advance tickets were sold before the release
Content Collaborations
A promotional video celebrating the magic of a big screen at PVR cinemas with Dulquer Salmaan & Shreya Dhanwanthary. Furthermore, a video byte from Dulquer Salmaan announcing the celebration of National Cinema Day with Chupβs release with ticket prices at βΉ75. As a result, over 1.25 lakh advance tickets were sold before the release
Public Reviews Only
Encouraging audience reviews.
Editorial Content
Memes & Seeding
Seeding key assets, editorial content and activities through video clips, memes, dialogues and stills.
Shreya Dhanwanthary, Dulquer Salmaan & Pooja Bhatt Spotted while promoting their film “Chup” at Taj Lands End, Bandra
