Released a Reel Wala Trailer in collaboration with META, that garnered over 31 million views. Abhishek Bachchan and Saiyami Kher created a buzz about the trailer through cricket-centric reels that spoke directly to the audience.
Cricket Legends and Film Stars’ Appreciation On The Trailer
Since the essence of Ghoomer lies in sportsmanship, cricketers and sports personalities from all over the world, along with Bollywood celebrities, extended their support and heartwarming appreciation for the trailer.
#GhoomerTrailer bowls over global cricket icons! 🏏#GhoomerInCinemas on 18th August.#RBalki @AzmiShabana @juniorbachchan @SaiyamiKher @Imangadbedi@davidwarner31 @bhogleharsha @SGanguly99 @virendersehwag @YUVSTRONG12 @ImZaheer @harbhajan_singh pic.twitter.com/PYmAdEZfOe— Hope Productions (@HopeProdn) August 6, 2023
Baayein haath ka khel. Check out the amazing #GhoomerTrailer out now! https://t.co/ccgKoG3heF#GhoomerInCinemas on 18th August#RBalki @AzmiShabana @juniorbachchan @SaiyamiKher @Imangadbedi @Dasivanka @vishalsinha_dop @ItsAmitTrivedi @swanandkirkire @KausarMunir… pic.twitter.com/DVjjjZ1adf— Dulquer Salmaan (@dulQuer) August 4, 2023
Loved the Ghoomer trailer.— Ajinkya Rahane (@ajinkyarahane88) August 4, 2023
The coach - student relationship is most special. Goosebumps.
Perfect role for @SaiyamiKher who loves the game and @juniorbachchan 🙂 good luck to the whole team. #ghoomertrailer https://t.co/JKQeheKVlr pic.twitter.com/8dA2EfERbI
Very excited about this new movie #Ghoomer. Not just because it is made by a friend, Balki, but because it is such an audacious idea and needed an actor and a cricketer to carry it off. @SaiyamiKher, can't wait to see it.#GhoomerInCinemas https://t.co/7CKCJ6I8FI— Harsha Bhogle (@bhogleharsha) August 4, 2023
Abhishek Bachchan and Saiyami Kher featured in emotion-packed reels encouraging viewers to experience the thrill of this cinematic gem- Ghoomer on the big screens. Saiyami Kher stirs emotions towards her character through reels that highlight the struggles of the protagonist who loses one hand.
#Ghoomer is one match you can’t miss! 🏏— Hope Productions (@HopeProdn) August 22, 2023
Buy 1 Get 1 ticket FREE! Use code GHOOMER https://t.co/qxnZvr0F40
*T&C apply. Offer applicable in select cities.#GhoomerInCinemasNow#RBalki @AzmiShabana @juniorbachchan @SaiyamiKher @Imangadbedi @Dasivanka @vishalsinha_dop pic.twitter.com/oj4o8bxwa0
Strategically partnered up with leading content creators across YouTube and Instagram to cover different aspects of Ghoomer through diverse content pieces from conversational to sentimental.
IMDb Collaboration with Star Cast
Leveraging the positive ratings and reviews from early screenings, IMDb ratings were made accessible to all audiences a day before release. Moreover, an IMDb Original video series interviewing Abhishek Bachchan & Saiyamki Kher along with an On the Scene video with R Balki was released.
Support from Kolkata Knight Riders
Supporting the spirit of sportsmanship, the Kolkata Knight Riders shared the trailer of Ghoomer, encouraged their audience to participate in the #GhoomerangChallenge and even invited their fans for a special screening. Furthermore, Saiyami Kher sent her best wishes to Rinku Singh for making it to the Indian team for the Ireland vs. India match.
Special Screenings for Cricket & Bollywood
As an ode to cricket, special screenings were held for the legends of this game along with some bollywood stars and school girls. Bishan Singh Bedi, Kapil Dev, Sehwag, Jaya Bachchan, and Murali Karthik shared their moving appreciation for the film and its making. Sachin Tendulkar and Yuvraj Singh also extended their support for the film after the post-release screening held for them.
World Premiere of Ghoomer at the Opening Night of the Indian Film Festival of Melbourne
Ghoomer premiered on the Opening Night of the Indian Film Festival of Melbourne, receiving a standing ovation from Anurag Kashyap, Vijay Varma, Mrunal Thakur, and Aparshakti Khurana. Additionally, Abhishek Bachchan, Saiyami Kher, and Angad Bedi paid tribute to Shane Warne at the Melbourne Cricket Ground, while Shabana Azmi hoisted the Indian flag.
In Challenge with 28 Content Creators:
Abhishek Bachchan and Saiyami Kher recently teamed up with 28 content creators for some thrilling challenges, providing them with a taste of Ghoomer. The creators took on tasks like the #GhoomerChallenge, where they spun around five times and tried to juggle a ball with one hand while spinning. They also embraced the One Hand Cricket Challenge, using their non-dominant hand while being bowled to by Saiyami Kher and Abhishek Bachchan. It was a blast! Check it out here.
Engagement from the Cricket & Bollywood fraternity
With the hardships of a sportsperson warming the hearts of the Cricket Legends and Bollywood stars, Sachin Tendulkar, Kapil Dev, Virender Sehwag, Yuvraj Singh and Bollywood celebrities such as Suniel Shetty, Ajay Devgn, Anurag Kashyap, Shoojit Sircar, and Karan Johar shared their genuine reactions and encouragement for watching the film.
Initiated by Saiyami Kher and Angad Bedi, the #GhoomerangChallenge was an exciting and simple activity in which a person had to spin 5 times and then attempt to juggle a ball with one hand while continuing to spin.
Inspired by Saiyami Kher’s signature bowling action in the film, Popular cricketers and celebrities, like Sachin Tendulkar, Neha Dhupia, Yuvraj Singh, Zaheer Khan, Rannvijay Singha, and Kunal Khemu recreated the titular #GhoomerMove.
Special Audience Screenings
Team Ghoomer went the extra mile by hosting special screenings for general audiences, underprivileged individuals, differently-abled individuals, autistic children, and women sports champions, in the essence of the film.
Memes & Seeding
A seeding activity focused on Abhishek Bachchan’s inspiring dialogue ‘Life Logic ka nahin, Magic ka khel hai,’ using relatable real-life inspirational achievements from the Sports & Bollywood fraternity. Furthermore, we heavily relied on seeding reviews from the cricket community, media & publications, cricketers, and the audience.
To increase buzz around Ghoomer on Twitter, three Twitter trends were kickstarted with the announcement poster, trailer, and release day.