The Brand ambassador of Lux Cozi, Varun Dhawan kickstarted a campaign by showing how he saves water and encouraged his viewers to do the same. This was further amplified via 50 micro influencers who were seen saving water in their own ways. The campaign garnered over 1.6M views.
In an attempt to encourage the twitteratis to save water and highltight the brand’s message, made the hashtag #LuxCoziSavesWater and the Ad trend on twitter for 2 days