“Mirzapur was launched by creating curiosity around one of the show’s lead character Kaleen Bhaiya. To amplify the same on Digital, we got influencers to post organic instances where they had received a summon to leave their job and meet Kaleen Bhaiya. A closure post was made with the same influencer stating they met Kaleen Bhaiya and you too could meet him by going on the @YehHaiMirzapur handle.
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