Activities undertaken to increase awareness of the India tour of New Zealand series streaming Live only on Amazon Prime Video from 18th Nov. A series of reels throughout the campaign was shot with former experienced Indian Cricketers namely Harbhajan Singh & Zaheer Khan. Relatable crossover memes were created during the Live match along with seeding of Match schedules on Cricket fan pages on Instagram . Influencer Activity was undertaken on twitter where fans tweeted their pictures with #WatchingCricketOnPrime actively and getting the hashtag to trend within Top 5 in India.