Pre Trailer Buildup
Over 700+ personalised handwritten post cards were sent to influencers to create a pre trailer buzz around the showView this post on InstagramA post shared by Anita H Reddy (@anitahassanandani) on
Thank you @primevideoin for the handwritten invite. Excited for the trailer launch of #TheForgottenArmy on 7th January. Have high hopes on @sunsunnykhez pic.twitter.com/TZBLf77AVU
— Krishna (@Atheist_Krishna) January 6, 2020
Just like every Indian I am also feeling excited about the trailer launch of #TheForgottenArmy on @primevideoin. 7th January will be a day to remember. pic.twitter.com/x6AySEl17o
— Keh Ke Peheno (@coolfunnytshirt) January 6, 2020
Lens Amplification
A campaign wherein various Influencers/Actors used “The Forgotten Army’s filter and posted it on social media as a tribute to our fallen soldiersView this post on InstagramA post shared by Anita H Reddy (@anitahassanandani) on
View this post on InstagramTry out this #TheForgottenArmy filter and become a part of this Army! @primevideoin
A post shared by Rahul (@rahul_lakhanpal_) on
.@kabirkhankk n team All the best for #TheForgottenArmy @PrimeVideoIN
— RJ ALOK (@OYERJALOK) January 13, 2020
And liked this Kool filter too https://t.co/p8K3erPYek pic.twitter.com/XB8fhxwCHB
#AzaadiKeLiye
Different type of cover artists recreated their own version of The Forgotten Army’s title song which received tremendous appreciation on social mediaView this post on InstagramCOMMENT 1 Fact you love about India 🇮🇳 Jai Hind!
A post shared by Aksh Baghla (@akshbaghla) on
View this post on InstagramA post shared by Nikhil Paralikar (@thetablaguyy) on