Pre Trailer Buildup
Over 700+ personalised handwritten post cards were sent to influencers to create a pre trailer buzz around the show
Lens Amplification
A campaign wherein various Influencers/Actors used “The Forgotten Army’s filter and posted it on social media as a tribute to our fallen soldiers
Different type of cover artists recreated their own version of The Forgotten Army’s title song which received tremendous appreciation on social media
Fan Art Movement
Various genre of Fan artists (Graffiti artist, sand artist, etc) gave tribute to the army by creating amazing fan arts around the show
Guinness World Record Event
A Guinness World Record event where various influencers were a part of the event who shared multiple stories on their Instagram and created traffic all over social media