Pre Trailer Buildup
Over 700+ personalised handwritten post cards were sent to influencers to create a pre trailer buzz around the show
https://www.instagram.com/p/B69-rX2AI7G/?
https://www.instagram.com/p/B69uPzwhy63/?
Thank you @primevideoin for the handwritten invite. Excited for the trailer launch of #TheForgottenArmy on 7th January. Have high hopes on @sunsunnykhez pic.twitter.com/TZBLf77AVU
— Krishna (@Atheist_Krishna) January 6, 2020
Just like every Indian I am also feeling excited about the trailer launch of #TheForgottenArmy on @primevideoin. 7th January will be a day to remember. pic.twitter.com/x6AySEl17o
— Keh Ke Peheno (@coolfunnytshirt) January 6, 2020
Lens Amplification
A campaign wherein various Influencers/Actors used “The Forgotten Army’s filter and posted it on social media as a tribute to our fallen soldiers
https://www.instagram.com/p/B7QskWog986/?
https://www.instagram.com/p/B7N1W3Mnczi/?
.@kabirkhankk n team All the best for #TheForgottenArmy @PrimeVideoIN
— RJ ALOK (@OYERJALOK) January 13, 2020
And liked this Kool filter too https://t.co/p8K3erPYek pic.twitter.com/XB8fhxwCHB
#AzaadiKeLiye
Different type of cover artists recreated their own version of The Forgotten Army’s title song which received tremendous appreciation on social media
https://www.instagram.com/tv/B7wKfEbFNgp/?
https://www.instagram.com/p/B7xbfzelkKH/
Fan Art Movement
Various genre of Fan artists (Graffiti artist, sand artist, etc) gave tribute to the army by creating amazing fan arts around the show
https://www.instagram.com/p/B7-6zbKHgEG/?
https://www.instagram.com/p/B8CMw2VgzwZ/
https://www.instagram.com/p/B8LcTTQD8rB/?
Guinness World Record Event
A Guinness World Record event where various influencers were a part of the event who shared multiple stories on their Instagram and created traffic all over social media
