“An on ground activation in the pre-launch phase, where we had influencers who are popular with youth like Aranya Johar and Priya Malik to perform spoken poetry around the main peg of the show, ‘humanity’.
“
“A Skyfire branded survival kit was sent to 15 influencers cards with environment related tragic facts and a card saying ‘it was too late to survive’ were placed in the survival kit to give a twist to this campaign.
“
Personalised letters along with a Baby shower invite hamper sent to influential mom’s on behalf of Zee5’s original movie – Badnaam Gali’s lead actress Patralekha.
“A collaboration done with Khaki Tours where we held a photowalk that took fans through the historic roads of Mumbai, we turned this into a competition where the winners have been featured on the Zee5 page!
“
