SPOTT Awards 2019: SKTV and Banijay Asia wins Best Production Company

Girliyapa’s Kanika bags Best Short format film; MX Player won the OTT Platform of the Year award

It was a night of merry and celebrations as SPOTT Awards recognised the efforts and achievements of the creators of video and audio content. The awards, which was organised by Times Internet, was held in Mumbai on Thursday.

While SKTV and Banijay Asia bagged the Best Production Company for The Kapil Sharma Show, Girliyapa’s Kanika took home the Best Short format film. MX Player won the OTT Platform of the Year award and Hostar’s Koi Yaar Nahi Far – IPL on Hotstar took home Gold in Best Marketing Campaign category. Voot, On the other hand, won Best Marketing Initiative by an OTT Platform for It’s Not That Simple.

Awards at a glance

Best Video Distribution Platform – Service Provider: This category recognises a channel partner in this case, telecom service provider, which has been able to provide the best syndication strategy.

Best Design/ User Interface Technology: The category recognises the effort of the organisation that created the most innovative and disruptive design / user interface in last one year.

Best Performance Marketing Campaign: This category recognises a Performance Marketing Campaign promoting a brand, product or service that led to an increase in sales and engagement.

Best Social Media Marketing Campaign: This category recognises a video campaign which was released on social media platforms to promote a brand, product or service that led to an increase in sales and engagement.

Best Influencer Marketing Campaign: This category recognises the best usage of an influencer to create maximum buzz that led to an increase in sales and engagement.

Best Video Marketing Campaign: This category recognises the use of video across channels that led to an increase in sales and engagement.

Best Marketing Campaign: This category recognises a 360-degree marketing campaign undertaken by a video OTT platform to drive an increase in sales and engagement.

Best Brand Placement – Movies: The category recognises the seamless and innovative placement of a brand in a movie that engages the audience.

Best Brand Placement – Series: The category recognises the seamless and innovative placement of a brand in a web series that engages the audience.

Most Popular Original Web Series / Movie – Hindi: This category recognises the most watched Original Hindi TV Series / Movie.

Most Popular Original Web Series / Movie – Regional Language: This category recognises the most watched Original Regional LanguageTV Series / Movie

Best Debut Series: This category recognises the most watched debut series with breakout script. It could be non-fiction or fiction.

Best Short Format Film (Around 20 Minutes): This category recognises the most watched short format film.

Campaign Led by Audio: Campaigns with multiple elements or channels which are predominantly audio driven. Creatives will be judged on the basis of chosen elements which are mentioned below. The idea of the campaign as well as the execution must demonstrate how well the brand’s message has been delivered or have changed consumer awareness and attitudes.

Source: Brandequity